Matt Blaylock

Committed to Customers

Seasoned professional with over 20+ years of experience facing the challenges of an iconic global Fortune 100 brand, John Deere. From global product marketing to spearheading a partnership described as “WhupAss and Awesome just got together and had a love child.”- Dr. Rob Zatechka,

I blend strategic thinking with hands-on execution, embodying the philosophy of "Strategic Brain and Dirty Hands." When you bring me on board, you can expect:

Straight Talk: Clear, honest communication that cuts through complexities.
Value Understanding: A keen grasp of value, Return on Investment (ROI) and beyond.
Creative Execution: Merging out-of-the-box creativity with meticulous, straight-down-the-line execution.
Business Impact Focus: Balancing big-picture thinking with a laser focus on tangible business outcomes.

I offer a holistic approach that combines visionary strategy with the practical skills needed to drive real-world results.

During my professional journey, I played a pivotal role in shaping comprehensive brand architecture amidst rapid acquisitions, showcasing expertise in co-branding, positioning, and overall brand strategy. Simultaneously, I led a resilient team through challenges, achieving recognition for impactful brand activations and establishing significant co-branding agreements. Noteworthy successes include driving campaigns resulting in over 1 billion impressions, significant charity contributions, and contributing to events recognized as industry highlights. My experiences reflect a dedication to innovative brand activations and strategic partnerships, yielding measurable and award-winning results.

How I support the community

Youth Caddying: Life Changing Scholarships

I’m passionate about building youth caddie programs and working with the Western Golf Association, Evans Scholars Foundation. I’m an alumni, donor, mentor and volunteer director. I led efforts to launch a caddie program at my golf club. I’m also working with the WGA and 10 scholarship winners in college as we work to bring them a house at the University of Iowa by 2025. The Evans Scholarship provides full tuition scholarships to deserving youth caddies at 24 partner universities.

Farm Rescue: Helping Farm Families In Crisis

Volunteer and donor for Farm Rescue. I led efforts on multiple occasions in my professional career to benefit the organization that helps farm families in crisis. Including leading a collaboration with Busch Light. Yes, people tattooed the can on their body! Today, I still walk the talk and was on the farm over 17 days helping families in 2023.