Senior marketing judgment for businesses where the work is complicated.
Cold Penny is a senior-led marketing and strategy consultancy for agriculture, equipment, manufacturing and channel-driven businesses. Matt Blaylock brings 20+ years inside John Deere. Nick Eber brings 20+ years of senior agency experience. You work directly with both.
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Turn “we should” into “we did.”
The business side and the brand side at the same table.
A good strategy has to survive budgets, dealer realities, competing priorities and the approval process. We help clarify the customer problem, make the decisions that matter, bring the right people together and stay close as the work moves into market.
Matt understands the demands a marketing plan must meet inside a manufacturer and across its dealer network. Nick knows how to turn a clear strategy into creative, campaigns, social and content. Together, they test ideas against business reality and develop marketing people can understand.
We can lead a strategic problem, coordinate an integrated engagement, work as an embedded senior partner or deliver a defined project. Keep what is working. Add what is missing.
Start with the customer problem, not the feature.
Tell us what you are trying to change and where the work is getting stuck. We will start there.