Cold PennyTell us where it's stuckFIG. 1: The firm, drawn to scale
(There are two of us.)
Strategic brain. Dirty tactical hands.
Senior marketing for agriculture, equipment, manufacturing and dealer-driven companies. Simple words, big ideas, and the follow-through you only get from people who've done the job in real life.
Tell us where it's stuckFIG. 2: The gap between a plan and a launch
We turn “we should” into “we did.”
FIG. 3: Who actually shows up
Founder · Head of Change
Nineteen years at John Deere. Started out selling to dealers in the Southeast. Ended up managing global brand strategy, then sponsorship, activation and events.
Former caddie. Evans Scholar. Self-described In Real Life Expert and Tall Poppy. “Dude who solves problems” isn't a bit. It's the job description.
Senior Brand Marketing & Strategy Partner
Twenty-plus years of senior agency work. Brand strategy, positioning, creative direction, the whole integrated deal.
In his agency years: helped build John Deere's global social program, led Armstrong Flooring's identity reinvention, and built STIHL's dealer social.
FIG. 4: What's in the bag
A good caddie doesn't hand you every club. They hand you the right one. Same deal here: five things we do, and an honest call on which one you need.
01 / Driver
Know what you stand for, and how your brands fit together.
02 / Irons
Reach the right buyers, and get your dealers selling it.
03 / Hybrid
One idea, carried all the way through every channel.
04 / Wedge
Sponsorships that earn their keep instead of just a logo on a banner.
05 / Putter
Start from the business result you need, then work backward.
FIG. 5: Receipts
None of this was for Cold Penny clients. It's what Matt and Nick did before. That's kind of the point.
Source: Matt’s work at John Deere
Source: Matt’s work at John Deere
Source: Nick’s prior agency work for STIHL
Hardware, from Matt's years at John Deere
We'll tell you straight.
Even if the straight answer is “you don't need us.” Especially then.
