FIG. 1: Who actually shows up

Meet the problem-solvers.

Two senior people. You work with both of us, start to finish.

Matt Blaylock

Founder · Head of Change

Nineteen years at John Deere. Started out selling to dealers in the Southeast. Ended up managing global brand strategy, then sponsorship, activation and events.

Former caddie. Evans Scholar. Self-described In Real Life Expert and Tall Poppy. “Dude who solves problems” isn't a bit. It's the job description.

Before Cold Penny

Area sales manager for Southeastern ag & turf dealers
Product manager and export marketing for utility tractors, with launches in Turkey, South Africa and Korea
Global value proposition and competitive intelligence
Senior brand manager: M&A branding, name and numbering strategy
Manager of brand strategy & portfolio: brand architecture, PGA TOUR liaison, global brand protection
Manager of sponsorship, activation & events
Kellogg executive brand training

Nick Eber

Senior Brand Marketing & Strategy Partner

Twenty-plus years of senior agency work. Brand strategy, positioning, creative direction, the whole integrated deal.

In his agency years: helped build John Deere's global social program, led Armstrong Flooring's identity reinvention, and built STIHL's dealer social.

Before Cold Penny

Helped build John Deere’s global social program and its CES technology story
Led Armstrong Flooring’s identity reinvention
Developed STIHL’s social content and activation, including dealer social and STIHL TIMBERSPORTS

FIG. 2: In real life

In real life.

Evans Scholar

Matt caddied for eight years, earned a full Evans Scholarship to Indiana University, and now serves as a Western Golf Association director.

Farm Rescue

Matt volunteers with Farm Rescue, which helps farm families plant and harvest when a crisis hits.

A Real Piece of Work

Matt co-hosts a careers podcast for young people from Junior Achievement of the Heartland and WVIK, Quad Cities NPR.

Tell us where it's stuck.

We'll tell you straight. Even if the straight answer is “you don't need us.”

Tell us where it's stuck