Source: Matt’s work at John Deere
Brand architecture for a global equipment brand
Brand architecture and future strategy, name and numbering strategy, M&A branding, and global brand guidance and protection across a large product portfolio.
FIG. 1: Receipts
Receipts. (From past lives.)
None of this was for Cold Penny clients. It's what Matt and Nick did before. That's kind of the point.
FIG. 2: The work, and who did it
The work.
Source: Matt’s work at John Deere
#TheFarmMustGoOn, with Farm Rescue
A cause campaign helping farm families keep their operations going through injury and illness. It won some of the biggest awards in PR and event marketing.
Source: Nick’s prior agency work for STIHL
Dealer social and activation for STIHL
Social content and activation, including dealer social, STIHL TIMBERSPORTS and content triggered by the weather.
Hardware, from Matt's years at John Deere
- SABRE Award
- PRSA Silver Anvil
- Digiday Content Marketing Award
- Shorty Award
- Gold ANA B2 Award, event marketing
- PGA TOUR Best Title Sponsor Integration, 2018 & 2019
- Ag & Turf President’s Award of Excellence, 2017
- Red Dot Award, 2020
All awards were earned in Matt’s earlier roles at John Deere, not for Cold Penny clients.
Tell us where it's stuck.
We'll tell you straight. Even if the straight answer is “you don't need us.”
Tell us where it's stuck