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Cold Penny MarketingCold PennyTell us where it's stuck

FIG. 1: What's in the bag

Read the course. Hand over the right club.

A good caddie doesn't hand you every club. They hand you the right one. Same deal here: five things we do, and an honest call on which one you need.

FIG. 2: Five clubs

What we do.

  1. 01 / Driver

    Brand & portfolio

    Sets up everything after it. Get this wrong and you're playing from the trees all day.

    Positioning · Messaging · Naming · Brand architecture

  2. 02 / Irons

    Customer & dealer

    Accurate, repeatable, and where most of the game actually gets played.

    Segmentation · Product launches · Dealer activation

  3. 03 / Hybrid

    Integrated marketing

    One club that covers a lot of distance. One idea that carries across every channel.

    Campaign strategy · Creative direction · Social · Content

  4. 04 / Wedge

    Partnerships & activation

    Gets you out of tight spots and close to the pin. Also: negotiating.

    Sponsorship strategy · Negotiation · Activation

  5. 05 / Putter

    Measurement

    Where it counts. Start with the score you need and work backward.

    Outcome-first planning · What to track, and why

For agriculture, equipment, manufacturing and dealer and channel-driven businesses.

Tell us where it's stuck.

Not sure which club? That's the first conversation.

Tell us where it's stuck